This proposal outlines a strategic Pay-Per-Click (PPC) advertising plan tailored to increase your online visibility, attract high-intent traffic, and convert leads into loyal customers. Through a data-driven and ROI-focused approach, we aim to build and manage highly effective PPC campaigns across search engines and social platforms, driving measurable business results.
PPC is a type of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than earning them organically. The most common form of PPC is search engine advertising, like Google Ads.
Why PPC can be a powerful tool for your digital marketing strategy
Your ads can appear immediately after launching a campaign.
Reach specific audiences by location, language, device, time, and keywords.
You set your daily or monthly budget limits.
Easy to track clicks, conversions, and sales.
Even if users don’t click, your brand gains exposure.
Test multiple ad copies and landing pages for performance.
Explore the various formats used in Pay Per Click advertising
Appear on search engines like Google or Bing.
Banner/image ads on websites within Google Display Network.
Show product images and prices directly in search results.
Typically run on YouTube before or during videos.
Target users who’ve previously visited your site.
PPC ads on Facebook, Instagram, LinkedIn, Twitter, etc.
Ideal for local businesses (Google Local Services).
Key objectives businesses aim to achieve through Pay Per Click advertising
Essential platforms and software we use to run effective PPC campaigns
Most widely used for search, display, and video ads.
For advertising on Bing and Yahoo.
For Instagram and Facebook PPC campaigns.
Keyword research and competitive PPC analysis.
Competitor PPC insights.
Helps find relevant keywords and CPC data.
Tools to create optimized landing pages.
Tracks user behavior and conversions from PPC traffic.
It varies based on industry, keywords, and competition. CPC (Cost Per Click) can range from a few cents to over $50 in competitive sectors (like law or insurance).
You can see traffic and clicks immediately, but real optimization and ROI tracking may take 1–4 weeks.
A 2–5% CTR is considered average. Higher CTRs often indicate well-targeted, compelling ads.
PPC delivers fast results but stops when you stop paying. SEO takes longer but offers sustainable organic traffic. Ideally, use both together.
It's Google’s rating of the relevance and quality of your ads, keywords, and landing pages. A high score can lower your CPC and improve ad rankings.
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