Janakpuri east , New Delhi +91 99997 60917 info@startupgroww.in

Search Engine Optimization (SEO)

    Boost Your Online Visibility & Attract Quality Traffic with Startup Groww -Customized SEO Strategies Designed to Accelerate Your Business Growth.


    • Comprehensive website SEO Analysis
    • keyword Research & Competitor Analysis
    • Google Analytics & Search Console Installation and Performance Tracking
    • Team of Certified SEO Experts & Digital Marketers
    • Customized SEO Plans to Fit Your Budget & Goals

Payment after work completion.

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Search Engine Optimization (SEO): It refers to the process of improving a website’s visibility in search engine results (like Google) to increase organic (non-paid) traffic. SEO involves optimizing content, website structure, keywords, and other factors to rank higher in search engine results pages (SERPs).

1. Introduction - What is SEO?

Search Engine Optimization (SEO) is the process of improving a website so that it shows up higher in search results on Google or other search engines. The goal is to make your site easier to find when people search for things related to your business or content. This is done by using the right keywords, improving website speed, and creating useful content. In simple terms, SEO helps more people find your website online.

2. Advantages of SEO

Increased Visibility: Helps your website rank higher in search results.
Qualified Traffic: Attracts high-quality, targeted visitors.
Builds Trust & Credibility: Boosts brand’s authority and trust.
Cost-Effective Marketing: Offers higher ROI than paid ads.
Tractable Results: Real-time traffic, conversions, and ROI monitoring.
Improved User Experience: Optimizes structure and content usability.
Competitive Advantage: Outrank competitors and increase market share.

3. Goals of SEO

On-page SEO Optimization

Headers, meta tags, internal linking, and content updates targeting long-tail keywords.

Keyword Research Tools

Identify high-intent keywords using tools like SEMrush, Ahrefs, or Ubersuggest.

Landing Page Optimization

Refine meta titles, descriptions, and content for higher conversion and SERP ranking.

Structured Data Markup

Add schema to pages for rich snippets and enhanced visibility.

Content Assets

Create infographics, blogs, and case studies that offer value and attract links.

Outreach & Backlinking

Engage with industry blogs and publishers to gain high-quality backlinks.

Readability & UX

Improve content layout and interactivity with videos, testimonials, and design elements.

Local SEO & GMB

Set up Google Business Profile, use local keywords, and tailor content to geographic targets.

4. Key Activities

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Profile Setup & Optimization

We optimize profiles on Facebook, Instagram, Twitter, and LinkedIn with professional bios, images, and branding consistency.

Post Scheduling & Publishing

We schedule content using tools like Buffer, Hootsuite, or Meta Suite to ensure timely publishing and consistency.

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Hashtag Strategy

We research and apply relevant hashtags to boost visibility and reach the right audience.

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Content Calendar Planning

A strategic monthly or weekly content calendar is created for consistent messaging and campaign alignment.

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Audience Interaction & Moderation

We actively respond to comments, messages, and reviews while maintaining a consistent brand tone.

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Visual Branding Alignment

We ensure that all visuals (colors, logos, fonts) match your brand identity across all platforms.

5. Tools We Use

Technical SEO

Screaming Frog, Sitebulb, Google Search Console

Keyword Research

SEMrush, Ahrefs, Ubersuggest

Backlink Analysis

Ahrefs, Moz, Majestic

Reporting & Analytics

Google Analytics 4, Looker Studio, SEOmonitor

6. Types of SEO

On-Page SEO

Optimizing individual web pages for higher rankings and better user experience.

Off-Page SEO

Improving your website’s authority and reputation through external factors.

Technical SEO

Improving the website's backend and infrastructure to help search engines crawl and index it efficiently.

Local SEO

Optimizing for visibility in local search results (e.g., “restaurants near me”).

Content SEO

Focusing on creating high-quality, relevant, and engaging content.

Mobile SEO

Optimizing your website for mobile users and search engines.

E-commerce SEO

SEO techniques tailored for online stores and product pages.

Video SEO

Optimizing video content to rank in search engines and YouTube.

7. FAQs

We track rankings, organic traffic, conversions, and other KPIs aligned with your business goals.

Keywords are the specific words or phrases that you want your web page to rank for in search engines. In simple terms, they describe what your content is about and are the terms users type into Google, Bing, etc.

On page SEO involves optimizing elements on your website’s pages—like content quality, meta tags, URL structure, internal links, and user experience—to help search engines understand and rank them better. Off page SEO focuses on building your site’s authority and reputation externally, through strategies like earning high quality backlinks, social media engagement, brand mentions, and influencer outreach

You’ll typically start seeing initial SEO improvements in 3–6 months, while substantial, lasting results often take 6–12 months or more, depending on your site, industry and strategy.

It depends on your goal: PPC (paid ads) delivers immediate visibility and traffic, while SEO offers long term, cost effective growth and better ROI over time.

We tailor strategies based on your business goals, backed by data and proven results.

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Disclaimer: We are a private consulting firm and are not affiliated with any government authority. Our team provides professional assistance to help businesses register with the Ministry of Corporate Affairs (MCA). All services are offered independently and transparently.